Here's Radio Free Asgard #68, on this episode Tom Harris discusses What If? #10. In his own words: "And now for something completely different - We open with a few shout-outs, and then we thrill to the return of Jane Foster as we review What If? #10 from 1978!! What If Jane Foster Had Found The Hammer Of Thor?? Need I say... unbreakable thong? Plus... endless fun as I try to pronounce "possesseth"!"
Now, if you think that this will bring more readers to the book you're mistaken; and here's why. Thor is a character (much like his evil brother Loki) with a HUGE female audience, that audience love these characters for who they are and what they represent; they don't want or need the characters to be female in order for them to read the book. Thinking that female readers need characters to be female as well in order for them to read them is not only false, but also patronizing to female comic book readers everywhere. Female readers love good stories as much as males do; sometimes even more! The gender of the character isn't what you should focus in order to bring in female readers, your focus should be to hire writers and have them write great stories involving female characters that already exist and aren't being used in the proper way; or simply create a brand new female character that both men and women can get behind. It's been done before with characters like Carol Denvers, Black Widow and even the new Miss Marvel; so that should tell you that you don't need to swipe genders in order to attract new readers.
(check out my Lady Sif Pinterest album: http://www.pinterest.com/dumerill/lady-sif/)
(check out my Valkyrie Pinterest album: http://www.pinterest.com/dumerill/valkyrie/)
Defenders... sigh, talk about an awesome book!
The series, written by Cullen Bunn with artwork by Will Sliney, centered on the Valkyrior, a team of female superheroes led by Valkyrie and Misty Knight. Despite favorable reviews from critics, the series ended in December 2013 after thirteen issues due to poor sales. Yet another example of a great book not having the economic support (advertising) of the publisher and being cancelled because of low sales. Again, instead of using a small percentage of the money they use to advertise the Avengers books or Wolverine books (which we all know are going to sell), why not use that money to support a great book that needs the push to catch the readers attention?