First, one thing that could've been done better was promoting the event, be it online or at the store. I even paid for a big laminated poster of the event to leave at the store and when I passed by to see the display, it was in a side wall that, if you didn't know about the event, you wouldn't have noticed it. Second, I paid to get 200 flyers printed to give away inside customers bags, but instead of putting the flyers inside the bags, they decided to leave the flyers on a little corner of a table with Halloween books, making it almost impossible for clients to notice them. Third, the digital flyer I made to promote the event was posted on their page only once by them and never again did they promote the event, again, making it impossible for customers to even remember the event was still happening. As a result, not one single kid showed up. Now I understand that the main reason for kids not showing up is because of the Storm Sandy that's headed towards Virginia and people are in a panic, but I feel that if you're having an event, and people are making an effort to come to your store, they spend money in promotional flyers, posters and they give your store promo everywhere they go, the least you can do is try to promote the event on your side. Still, I'm grateful that they at least opened their doors to us and for that, we left a bunch of comic books so they could pass them along to kids on Halloween.
-Manuel A. Carmona